01
Management report (PDF)
About 10–15 pages that an owner can read in 20 minutes.
- Executive summary and management conclusion
- Outlet performance: revenue, mix, cost ratio, gross profit
- Food and beverage margin mix
For independent hotels & resorts · 1–4 F&B outlets
Price next season's menus from this season's numbers.
A fixed-price, written F&B margin review. You send your POS item sales and menu costs. You receive a management report, an Excel workbook and a prioritised, costed action plan, without a single meeting.
- €490 founding€950 standard, fixed
- 7 business daysafter complete files
- No meetingsEverything in writing
Is this for your property?
Built for operators who make their own F&B decisions.
A good fit
- Independent or owner-managed hotels and resorts, typically 30–200 rooms
- 1–4 F&B outlets: restaurant, bar, pool or beach service, breakfast, in-room dining
- Seasonal or year-round, anywhere in Europe and the Mediterranean
- The owner, GM or F&B lead decides, without a corporate F&B department
- Your POS can export item-level sales to Excel or CSV
Not the right service for
- A new concept that needs a menu designed from scratch
- Kitchen design, pre-opening projects or on-site training
- Teams that want weekly meetings or live workshops
- Operations with no item-level sales data at all
- Marketing, branding or social media work
The problem
The season's numbers are in. Next season's prices are about to be set.
Most properties have the data to price well. Almost none have the time to turn a POS export into decisions before the new menus go to print.
Prices rise by a flat percentage
Across-the-board increases hit the items guests notice most and miss the ones quietly losing margin.
Best-sellers that don't pay
A club sandwich, a breakfast upgrade or a house cocktail sold in high volume at a weak margin costs you more than any slow item.
Beverage left on the table
Food volume without matching wine, cocktail or dessert sales is revenue your kitchen has already earned, and nobody captures it.
Reports show totals, not decisions
The P&L says food cost went up. It doesn't say which item, which outlet, or what to change first.
Best timing: export the season's item sales before the seasonal team leaves. The review then arrives while there is still time to change recipes, menus and prices before opening.
What you receive
Four things, all written, all yours to keep.
02
Menu engineering & pricing review
Every item classified by popularity and contribution, outlet by outlet.
- Items to protect, reprice, re-cost or replace
- Specific price points for next season's menus
- Beverage attachment and upsell gaps
03
A prioritised, costed action plan
Usually 8–12 actions in a 30-day sequence. Each one tied to your numbers, never padded.
- Owner, outlet, timing and estimated monthly effect
- Assumptions stated for every estimate
- Weekly control measures to track the results
04
Excel workbook
Your own data, cleaned and structured, with live formulas.
- Update it with new sales and see the effect
- Reusable for next season's budget
- No software or subscription required
Sample report
See exactly what you would receive.
A complete sample review for a fictional 54-room Mediterranean resort with three outlets. Same structure, same depth and same workbook as a real delivery.
Fictional demonstration using illustrative data. Not a client case study, and not a promised result.
From the 30-day action plan
Five of the ten actions, with estimated monthly effect
| Action | Est./month |
|---|---|
| Add a wine-pairing prompt to the three highest-volume grill dishesBeach Grill · 14 days | €1,260 |
| Create a premium cocktail tier at €17 instead of repricing every cocktailPool Bar · 21 days | €975 |
| Reprice the high-volume club sandwich from €18 to €20Pool Bar · 7 days | €700 |
| Move house wine by the glass to the first beverage positionAll Day Dining · 7 days | €690 |
| Cut seafood platter recipe cost by €3 through portion and supplier reviewBeach Grill · 14 days | €480 |
Menu engineering matrix
28 items by volume and unit contribution
How it works
No meetings. No decks. Just the data and the decisions.
Everything happens in writing, on your team's schedule. Nobody has to find an hour in the calendar during the season.
Send the form
Five minutes. No files, no call.
Day 0Data check & written scope
You send the column headers and a small anonymised sample of your POS export (about 20 rows; figures may be masked). I confirm what your data can support and send a written scope, price and date. I sign your NDA if you use one.
Within 2 business daysShare the files
After you accept the scope. Through a private Google Drive, OneDrive or Dropbox link that you control and can close at any time.
When it suits youOne round of questions
I collect all my questions into a single written list, so your team answers once.
Usually 1–2 daysDelivery
Management report, Excel workbook and the prioritised action plan, sent by email.
7 business days after complete filesWritten follow-up
Questions from your owner, chef or outlet managers are answered in writing. One revision included.
14 days included
Why written works better. Every finding comes with the numbers behind it, so the owner, GM, chef and bar manager all read the same thing. Nothing depends on who was in the meeting, and the report is still there when you build next year's budget.
What I need from you
Three exports. No personal data.
If your POS can export item sales to Excel or CSV, you almost certainly have enough. I confirm this before you pay.
Required
- Item-level POS sales by outlet: quantity and net revenue (one season, or 1–12 months)
- Current food and beverage menus with selling prices
- Recipe cost cards, or purchase costs for the main items
Helpful if available
- Monthly F&B P&L summary
- Covers or occupancy by month
- Promotions, packages and complimentary items
- Notes on board basis (BB, HB, AI)
Never needed
- Guest names or contact details
- Card or payment data
- Individual salaries or staff records
- Access to your POS or accounting systems
Price
One service. One fixed price. Clear scope.
F&B Margin Review
One property, up to 4 F&B outlets, one season or up to 12 months of item sales.
Founding client
€490
First 3 properties only. Pay after you have seen the findings.
Standard
€950
50% on scope acceptance, 50% before final files.
- Management report (PDF) and Excel workbook
- Menu engineering and pricing review for every outlet
- A prioritised, costed action plan with a 30-day sequence
- One written round of clarification questions
- One revision and 14 days of written follow-up questions
- Delivery 7 business days after complete files
Data check first. Scope in writing.
Request a reviewBefore you pay or share full files, you send the column headers and a small anonymised sample (about 20 rows; figures may be masked). I confirm in writing what your data can support:
- Full Margin Review: item sales, prices and recipe or purchase costs. Everything above.
- Sales & Pricing Review: sales and prices, but no reliable costs. No margin claims, lower fixed price.
- Not ready yet: I tell you which export to set up. No charge.
Everything in your written scope is delivered. If an item is missing, I complete it at no cost. A sample shows structure, not accuracy: if the full files turn out different, I stop and confirm with you before continuing.
Prices in euros, invoiced to your company. More outlets or several properties? Mention it in the form and you will receive a fixed written quote.
Why a founding price?
I am opening this service to international properties now and have no public client reviews yet. The first 3 properties get the identical scope at about half price, and pay only after they have seen the executive summary and action list.
In return I ask for honest written feedback. Naming your property is optional and only with your written permission.
Not ready yet?
Free 3-point menu read
Send the link to your public menu. Within 2 business days you receive three written observations on pricing, structure or beverage attachment. No data, no obligation.
After the review
Monthly Desk · €750/month
Each month you send POS and P&L exports. Within 5 business days you receive a written review, the decisions to take and answers to your team's questions. Minimum three months. Offered only after a completed review.
Ayberk Dündar
F&B Manager, luxury hospitality
Who does the work
An operator's review, not a consultant's deck.
I'm Ayberk Dündar. I work as an F&B Manager in luxury hospitality, running restaurants, bars, pool and beach service, breakfast and in-room dining as one commercial operation. My working week is the same material this review covers: item sales, recipe costs, pricing, outlet results, staffing plans and the question every GM asks, which is what to change first.
The review applies that operator's view to your data. The recommendations are changes a real kitchen and bar team can make in the next 30 days.
I personally do every review. Nothing is outsourced, and nothing is generated from a template without being checked against your actual sales.
For confidentiality, I don't name my current employer or use any of its data. The sample on this page is fictional for the same reason.
Questions
Before you send anything
Will we ever need a call or a meeting?
No. The request, the questions, the delivery and the follow-up are all written. If something is easier to show than to describe, I send an annotated screenshot or a short worksheet. Your team answers when it suits them, even in the middle of the season.
How is our data kept confidential?
The review needs item sales, prices and costs. It does not need guest names, card data or individual payroll. You share the files through your own private link, restricted to my address, and can close it at any time. I will sign your NDA before you send anything.
I never share your data or use it for another client. Source files are deleted within 30 days of final delivery unless you ask me to keep them for ongoing work.
Our POS export is messy. Is that a problem?
That's normal. Most hotel POS systems can export item sales to Excel or CSV, and cleaning and mapping that export is part of the work. In the data check I tell you whether your data can support a useful review. If it can't, I say so, and you pay nothing.
We don't have recipe cost cards. Can you still help?
Yes, as a narrower Sales & Pricing Review at a lower fixed price. Sales mix, pricing, outlet performance and menu structure only need POS data. Without reliable costs I do not make margin or contribution claims. Your written scope says exactly what is included and what is not, before you commit.
We run all-inclusive or half-board. Does this apply?
The fixed-price review covers revenue-earning sales: à la carte, bars, pool and beach service, in-room dining and paid upgrades. Board-basis consumption cost analysis needs different data, so it is quoted separately in writing.
Do you guarantee savings or revenue growth?
No, and you should be careful of anyone who does. Each action comes with an estimated monthly effect and the assumptions behind it. The results depend on your team's execution and your guests. What I commit to is the scope: every analysis listed in your written scope confirmation is delivered, and every recommendation is tied to your own numbers.
Who implements the actions?
Your team. Each action is written so it can go straight to the chef, bar manager or outlet manager: what changes, where, by when and how to measure it. If you want help tracking results month by month, the Monthly Desk exists for that.
How many actions will we receive?
Usually eight to twelve, depending on what your data shows. I never add filler actions to reach a number. If your data supports five strong decisions, you get five strong decisions, each with its estimate and assumptions.
How do we pay?
Prices are in euros and invoiced to your company. The payment method and invoice details are confirmed in writing with your scope, before any work starts. Founding clients first receive the executive summary and action list; the invoice is due within 7 days and the full report and workbook are sent on payment. At the standard price, 50% is due when you accept the scope and 50% before the final files are sent.
Request a review
Five minutes. No files. No call.
Within 2 business days you receive a written reply with:
- Whether your data can support a useful review
- The exact list of files to export
- Price, timing and scope confirmed in writing
- How to share files through a private link you control